H&M Gets Conscious

It's not usual that such a big name (think H&M) launches a month-long campaign of eco-friendly wear. When we think of these big-brands, it's usually synonymous with things like sweatshops, toxic dyes, un-ethical materials. H&M has really turned the tables this April, launching it's "Conscious Collection" on the 14th of April, which is chock-full of white-laden goodness perfect for summer days and nights. It's nice to see that there's a little something for women, men and kids, so no one gets left out of the eco fun. I'm personally quite fond of the dresses that I've seen, as if I have weather or an agenda that requires them! Another fun fact about H&M's eco-April, is that later in the month they will host a collaboration with Swedish Hasbeens, which is great for us footwear-obsessed ladies! A big thanks to Coos&Ahhs for tipping us off to that one....we'll be sure to be at the front doors when those H&M/Swedish Hasbeens arrive!